Unity and Branding Across my Marketing Campaign

When analysing existing marketing campaigns for films, particularly more modern noirs, I noticed a high degree of unity across the different elements of the films' marketing campaigns. This branding is designed to make the audience aware that each element of the campaign is advertising the same movie, with certain elements being used across the various trailers, posters and social media.

Across the various elements of my campaign for 'The Receptionist' I used the same font, but also the same reviews, tagline and release dates. My social media page uses elements from other aspects of my marketing campaign, such as the reviews, tagline and images featured in both trailers, and the reference to awards found on my poster. The colour scheme is also consistent throughout.