The poster for 'Knocked Up' contains the folloing poster conventions:
- Review - references the genre
- Names of stars - Seth Rogen, Katherine Heigl, Paul Rudd
- Tagline - references genre and narrative
- Title of the film - the largest copy on the poster
- Billing block near the middle of the poster, which includes the names of production companies, director, stars, name of film and other crew
- Release date, referencing genre
- Website
- Reference to other films by the same producers ('The 40-Year-Old Virgin')
- Dominant main image of both the film's lead characters
- Production company logos
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