Identifying Conventions of Posters 5

The poster for 'Insidious' includes the following typical conventions:

Reference to other films from the same genre ('Saw' and 'Paranormal Activity')
Reviews which also make reference to the genre through language ('scary', 'whimpering' and 'sheer terror')
Star ratings
Title of the film - largest copy on the poster
Tagline - which references both genre ('haunted') and narrative
Billing block - at the bottom of the poster and includes names of production companies, the director, actors, name of the film and other important crew
Certificate
Production company logos - near the bottom of the poster, near the billing
Web address
Sound logos
Dominant picture (which indicates genre through mise-en-scene and cinematography)

Macsen Film Marketing Campaign