The poster for 'The Dark Knight' includes the following poster conventions:
- Tagline - references narrative and genre
- Names of stars
- Name of director - Christopher Nolan
- Title of the film - largest copy on the poster
- Billing block - near the bottom of the poster, and includes the names of production companies, director, stars, name of film and other crew
- Production company logos - underneath the billing
- Web address
- Release date
- Reference to merchandise - soundtrack album
- Dominant image featuring the main character, which references genre and narrative through the mise-en-scene and cinematography
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