Comparing Different Types of Trailers - Introduction

There are a number of different types of trailers produced to help market a new film release, including theatrical trailers, TV spots and teaser trailers.

I am going to look at the different types of trailers from the marketing campaigns for 'Avatar: The Way of Water' and 'Glass Onion: A Knives Out Mystery' and focus on the similarities and differences between theatrical trailers, TV spots and teaser trailers.

'Avatar: The Way of Water'

'Glass Onion: A Knives Out Mystery'