Comparing Different Types of Trailers - 'Glass Onion: A Knives Out Mystery'

Below are the different types of trailers for 'Glass Onion: A Knives Out Mystery'.

Teaser Trailer

• Images from the film
• Quick pace of editing
• Cuts as transitions to begin with, then fades later
• Taglines
• Name of the director
• Release date (non-specific/very vague)
• No clear indication of narrative
• Creates enigma/mystery
• Names of stars
• Only a brief introduction to character (no sense of their traits)
• Title of the film, towards the end
• Certificate

Theatrical Trailer

• Longer than the teaser trailer
• Production company logos/ident towards the start (one more than in the teaser trailer)
• More images from the film than in the teaser trailer
• Slower pace of editing
• Quicker editing towards the middle and end
• More cuts rather than fades as transitions
• The name of the director used to help market the film
• Specific release date (actual date)
• A much clearer indication of narrative than in the teaser trailer
• A more detailed introduction to main characters and their traits than in the teaser trailer
• More dialogue to deliver narrative information than in the teaser trailer
• Taglines (split up between scenes/images from the film)
• Reviews
• Title of the film, towards the end
• Credits/blling towards the end, with the names of all the stars
• Certificate
• Formats

TV Spot

• Images from the film
• Quick pace of editing, almost a montage of the 'eye candy'
• Cuts as transitions
• Lots of reviews and star ratings
• Release date (specific date)
• No clear indication of narrative
• Only a brief introduction to characters
• Voiceover - from voiceover man
• Title of the film, towards the end (with voiceover man)
• Reference to awards
• Certificate (with voiceover man)
• Formats