Comparing Different Types of Trailers - 'Avatar: The Way of Water'
Teaser Trailer
- Production company logo/ident at the start
- Images from the film
- Slow pace of editing
- Quicker editing towards the end
- Fades as transitions
- Release date (non-specific/quite vague)
- No clear indication of narrative, just hints at the conflict
- Only a brief introduction to character
- Voiceover
- One piece of music throughout to show the wonder of the world
- Title of the film, towards the end
Theatrical Trailer
- Longer than the teaser trailer
- Production company logos/ident towards the start (one more than in the teaser trailer)
- More images from the film than in the teaser trailer
- Slow pace of editing
- Quicker editing towards the middle showing the conflict
- More cuts rather than fades as transitions
- The name of the director used to help market the film
- Specific release date (actual date)
- A much clearer indication of narrative than in the teaser trailer
- A more detailed introduction to main characters and their traits than in the teaser trailer
- More dialogue to deliver narrative information than in the teaser trailer
- Taglines (split up between scenes/images from the film)
- Multiple pieces of music to reflect the different narrative moments
- Title of the film, towards the end
- Credits/billing towards the end
TV Spot
- Images from the film
- Quick pace of editing, almost a montage of the 'eye candy'
- Cuts as transitions
- Release date (countdown to the end of the week, specific day)
- New tagline, split into three
- No clear indication of narrative
- Only a brief introduction to character
- Voiceover - from characters
- Voiceover - from voiceover man
- One piece of music
- Title of the film, towards the end (with voiceover man)
- Certificate (with voiceover man)
- Format, available in 3D/IMAX
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